When to use Grow versus the Goals tool
The primary use case of the Goals tool is for company operations.
Goals are best for objectives with quantifiable outcomes. Common examples include sales quotas, customer retention rates, or the number of employees hired.
Individual goals align with department and company objectives. Goals help answer the question, "how can my work help the company?". Typically, individual goals are set within a framework provided by the company, department, or manager.
From a reporting perspective, Goals allow you to track participation, alignment, and completion. By focusing on business objectives exclusively, you'll get a much better sense of whether or not employees are accomplishing the essential functions of their roles (and how those individual achievements roll up to the company's success). Taking advantage of these reports can be challenging if your team uses the Goals tool to combine personal and business objectives.
The primary use case of the Grow tool is for employee growth and development.
Grow is best for personal objectives that are harder to measure but visible through consistent behaviors. Common examples include: becoming a better public speaker, honing project management skills, or delegating more effectively.
Growth areas align with the competencies required for specific roles or job levels and personal skills. Grow helps answer the question, "how can I up-level my career and continue to improve as an individual?". Grow allows employees to determine and pursue their development and career aspirations.
From a reporting perspective, Grow allows you to track plan creation, growth area creation, and competency growth. These reports help show which employees are working on themselves and how they're progressing in their careers.