The Benefits Of The Likert Scale
Lattice's survey tool was intentionally designed to measure Engagement using the Likert scale (strongly agree to strongly disagree scale). Likert scale questions are among the most widely used tools in researching opinions by using psychometric testing to measure beliefs and attitudes. Lattice designed a partnership with the Berkeley social sciences department to create questions for our Question Bank that emphasize reducing bias.
Using only Likert scale questions for Engagement ensures that you measure "apples to apples" in your analytics; the scores for each question and theme are only meaningful if every question is asked on the same scale. Lastly, using a standard scale gives you access to benchmarking data across 100s of other Lattice customers utilizing our survey functionality.
Ease of Analysis
While open text fields or multiple-choice questions give you specificity, they don’t lend themselves well to analysis. Using the Likert scale makes it easier to collect, analyze, and subsequently act on employee feedback.
The Likert scale sets guardrails that make employee surveys easier to complete and analyze.
While Likert-scale questions identify what your key problem areas are, open-ended questions help clarify the why behind them.
Want to read more about this? Go check out our People Library article Get Better Data with the Likert Scale.